More often that not, consumers are attracted to new products with a unique design, rather than those which are poorly packaged and slumped on the shelf. The color, the material, and what is written on the packaging can help a potential client identify with the brand and help in his purchasing decision. Ultimately, you are striving to achieve brand recognition in the retail environment which will help lead the consumer to choose your product over another. An excellently packaged product will reflect effort and competitiveness. Especially when competing against more popular and more established brand names.
Below are examples of product packaging design by Bluefish...
